top of page


Clarifying Your Retention Framework for Lasting Engagement and Success
Retention often feels like a puzzle that organizations struggle to solve. Many believe the problem lies in effort, but the real challenge is usually a lack of a clear framework. When engagement depends on individual intuition rather than a shared structure, results become inconsistent. A well-defined retention framework aligns teams, helps clients feel valued, and makes renewal a natural outcome. In the coming years, organizations that succeed will be those that treat retenti

Natalie Williams
Jan 43 min read


Proven Ways to Improve Client Retention
Keeping your clients is just as important as attracting new ones. Client retention might seem like a vague concept, but it is rooted in...

Natalie Williams
Sep 21, 20254 min read


Why Client Retention Deserves More Attention—And How The Esteem Agency Helps Businesses Get It Right!
When I launched The Esteem Agency, I wasn’t just starting a consultancy. I was building a movement around a simple belief: retention is...

Natalie Williams
Jun 22, 20252 min read


Double Nominations, Deeper Purpose: What the BBOT Awards Meant for My Business ✨
When I first learned that I had been nominated for not one, but two Brampton Board of Trade (BBOT) Business Excellence Awards, Community...

Natalie Williams
Jun 14, 20253 min read


Reflecting on Growth: Celebrating Community Contributions
The Journey of Personal and Professional Growth The last few months have been a whirlwind, both personally and professionally. There’s...

Natalie Williams
Apr 27, 20253 min read


Bridging the Gap: The Symbiotic Relationship Between Employee and Client Retention
By Natalie Williams, The Esteem Agency & Masha Ali, Culture Up HR Solutions What if your next employee resignation costs you more than...

Natalie Williams
Nov 27, 20244 min read


Are you ready to supercharge your growth?
Enhancing Client Relations for Sustained Business Growth Imagine what your business could achieve with more loyal customers, higher...

Natalie Williams
Aug 17, 20243 min read


Happy Women's History Month: 3 pieces of advice life/work has taught me as a black woman entrepreneur
Embracing my journey as a woman in entrepreneurship has been nothing short of invigorating. Through every trial and triumph, my...

Natalie Williams
Mar 21, 20241 min read
bottom of page
